Prime III European Oak Engineered | Vellichor Floors
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For Contractors & Trade
Why Buy From Us?
Quick Answer
What is Prime III?
Prime III is a genuine engineered hardwood floor built around a warm blonde color, with a clean grain, subtle figure, and slight natural variation for a refined, understated look.
Is it waterproof?
Prime III isn't waterproof — it's genuine wood. What its cross-layered plywood core buys you is stability: it resists the swelling and gapping that moisture causes in solid planks, which is why engineered goes where solid can't. Wipe spills promptly anyway.
Can it be refinished?
If future refinishing matters for your project, compare the veneer thickness before you buy. Based on the listed 4mm veneer, Prime III can usually take two or three professional refinishes.
What does the plank surface look like?
Up close, Prime III is all about the figure: cathedral arches stacked one above another toward the upper board, with grain flowing in a clear direction across several planks. Faint mineral flecks and the odd small knot keep it honest, but the overall read is orderly and architectural. The wire-brushed texture follows the layered grain, adding a depth you can feel.
Will this color work in my room?
Prime III was shown in soft, even light, and that neutral lighting suits its golden-sand warmth — the tone stays true and refined without a strong cast pulling it one way. In brighter, sunnier rooms the gold deepens and warms; in cooler or shaded light it stays a calm, mid-warm blonde that reads well against stone and metal. It is a shade chosen more for how it composes with materials than for pure brightness.
Price & availability?
This floor is placed on order for your project. Call or text (408) 753-3220 to verify the current lead time and get a quote. Select nationwide shipping, Bay Area delivery, or convenient showroom pickup. Verified contractors, designers, and architects are eligible for trade pricing. Our team is ready to help you move forward.
Overview
Prime III is a warm blonde with a golden-sand undertone, a considered, slightly deeper shade that holds its own next to richer materials. Its grain layers up in stacked cathedral arches with a clear directional flow, giving the boards a refined, architectural rhythm. Photographed in a material vignette alongside marble and leather swatches, it reads as the warm, unifying element in a modern palette — the floor that ties charcoal and natural tones together. The surface is wire-brushed European Oak over a 4mm real-wood wear layer and an engineered core built for real rooms, not just the sample board.
Golden-sand warmth and stacked cathedral arches give Prime III a refined, architectural presence in a modern material palette.
Specifications
| SKU | VC-303 |
|---|---|
| Brand | Vellichor Floors |
| Collection | Vellichor Floors Prime |
| Color | Prime III |
| Flooring Type | Engineered Hardwood |
| Plank size | 7.5 inches wide × 75 inches long |
| Thickness | 3/4″ |
| Grade | Prime |
| Species | European Oak |
| Top veneer | 4mm |
| Finish | UV Lacquer |
| Locking system | Tongue & Groove |
| Underlayment | None |
| SF per carton | 23.31 sq ft |
| Installation grade | Above, On, Below grade |
| Installation method | Nail down, Glue down, or Float |
| Waterproof | No — water-resistant only |
| Warranty | Limited Lifetime Structural Warranty; 25-Year Residential Finish Warranty; 3-Year Light Commercial Warranty |
| Certifications | FloorScore, GREENGUARD Gold, Lacey Act, EPA TSCA Title VI, CARB Phase 2, Zero Formaldehyde, FSC (Forest Stewardship Council) |