Paradigm Flooring — Waterproof SPC & WPC Vinyl Plank Flooring

Paradigm Flooring builds 100% waterproof, rigid-core vinyl plank across seven collections that span both SPC (stone polymer core) and WPC (wood-plastic composite) construction — from the value-priced Performer line through the flagship Conquest to the premium 30-mil Private Reserve. Every plank is FloorScore certified for indoor air quality (the Odyssey line adds GREENGUARD Gold), pairs a wood-look printed surface with a factory-attached pad, and carries a Lifetime Residential warranty. Kapriz Hardwood Floors offers 160 Paradigm colors — pale blondes and greiges through warm browns and near-black — available to order through our Santa Clara showroom.

The Paradigm Flooring collections

What makes Paradigm different

• Two rigid-core platforms, one brand. Paradigm offers both dense SPC (stone polymer core) for maximum stability and warmer, quieter WPC (wood-plastic composite) — so you can match the floor to the room instead of settling for one construction.
• Wear layers from 12 to 30 mil. The commercial-grade wear layer scales with the tier — 12-mil for light residential rooms up to the 30-mil Private Reserve for the hardest-used spaces — so you pay for the durability the room actually needs.
• Factory-attached pad on every plank. Each floor ships with its own IXPE or EVA pad already bonded to the board, which quiets footfall and speeds installation. (Adding a second pad underneath can void the warranty — the attached pad is enough.)
• FloorScore certified, GREENGUARD Gold on Odyssey. Every Paradigm plank is FloorScore certified for low-VOC indoor air quality; the Odyssey line adds GREENGUARD Gold — meaningful in bedrooms, nurseries, and homes with kids or pets.
• Pet warranties built in. Insignia and all three Performer lines carry a Pet Stain warranty (dog and cat accidents); Performer PLUS adds a Pet Scratch warranty on top.
• Lifetime Residential warranty, below-grade rated. Every collection is warranted for the life of the home and rated for above-, on-, and below-grade floating installation — including basements.

Best uses for Paradigm flooring

• Kitchens & bathrooms — 100% waterproof cores mean spills, mopping, and splashes never reach a swelling wood layer.
• Basements & below-grade rooms — rated for below-grade floating installation, so the dimensional stability of a rigid core suits finished basements.
• Homes with pets & heavy traffic — thick wear layers plus the Pet Stain (and, on Performer PLUS, Pet Scratch) warranties stand up to claws and accidents.
• Rentals & flips — waterproof, scratch-resistant, and fast to click-install, so turnover damage stays low and install time stays short.
• Open-plan whole-home — 160 colors across seven collections let you carry one look wall-to-wall, kitchen to bedroom.

Choosing the right Paradigm floor

Start with the room, then the tier: a busy kitchen or a basement wants a thicker wear layer (20 or 30 mil — Conquest, Insignia, Odyssey, or Private Reserve), while a quiet bedroom or a rental is well served by the value Performer lines. Choose SPC (Conquest, Performer) when you want the hardest, most dent-resistant core, and WPC (Insignia, Odyssey, Private Reserve) when you want a slightly warmer, softer, quieter step. For color, lighter blondes and greiges open up smaller or low-light rooms while deeper browns ground larger spaces — but printed grain reads differently under your own lighting, so order a sample and let our Santa Clara showroom team confirm the dye lot before you buy.

Frequently asked questions about Paradigm