Superior Medium Brown Waterproof WPC | Paradigm Flooring
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For Contractors & Trade
Why Buy From Us?
Quick Answer
What is Superior?
Superior is a wood-look WPC floor built around a muted olive-brown color, with a durable, heavy-traffic wear layer for a low-maintenance, practical finish.
Is it waterproof?
Yes — 100% waterproof. Stable against concrete-slab humidity and seasonal moisture variation, so Superior suits below-grade rooms once the slab passes a moisture test; clean up standing water promptly. Not approved for outdoor installation.
How durable is it, and what traffic can it take?
The flooring uses a 20 mil wear layer — measuring about 0.51 mm — ideal for heavy residential use and many light-commercial applications, delivering excellent protection against everyday scratches, scuffs, and abrasion. That's a step above the standard-duty wear layers.
Will it hold up to daily life?
At 20 mil, Superior's wear layer sits on the thicker end for residential flooring, which is why it stands up well to heavy day-to-day use. The 8mm construction gives it a solid, stable feel underfoot in busy rooms.
What does the plank surface look like?
The Superior plank shows its making: prominent vertical checks and splits run top to bottom, crossed by long grain striping and the occasional small knot. Weathered character marks give it a reclaimed, sawn feel, and while knots are sparse, the surface reads textured and worked rather than smooth and flat.
Quiet enough upstairs or in a condo?
The 1mm IXPE acoustic layer damps the hollow "click" sound characteristic of floating floors. Superior is quieter underfoot than LVT with a loose pad — both for the walker and for rooms below in multi-story homes.
Is it safe for indoor air?
Yes — Superior carries FloorScore certification, independently tested for low chemical emissions. That matters most for households with allergies, asthma, or young children.
Will this color work in my room?
Under warm evening light Superior turns especially welcoming; the olive undertone softens and the brown glows amber, the kind of warmth you want greeting people at the door. In cooler daylight the earthy, muted quality comes forward and the floor reads more grounded and neutral. Superior pairs easily with slate blue and soft white, holding warmth against those cooler traditional tones.
Price & availability?
This floor is ordered directly through our supplier. Call or text (408) 753-3220 to confirm today's lead time and request a quote. Your order can be shipped nationwide, delivered throughout the Bay Area, or picked up from our showroom. Verified trade professionals qualify for trade pricing. Our team is ready to help you move forward.
Overview
Superior is a warm olive-toned brown with a muted, earthy depth that keeps it grounded rather than glossy. Its surface has a rugged, sawn character: long vertical checks and grain striping run the boards, with weathered marks and a few small knots for authenticity. That worked, hand-sawn look gives Superior a traditional warmth well suited to an entry or foyer, the first floor a guest sees. Wide planks carry the striping cleanly down a hallway, and the olive undertone reads welcoming under warm light. Its wood-look surface sits over a waterproof rigid core, which matters most exactly where wet shoes land.
Olive-earthy brown with a rugged sawn surface, a warm grounded welcome at the front door.
Specifications
| SKU | PI20011 |
|---|---|
| Brand | Paradigm Flooring |
| Collection | Paradigm Insignia 20MIL |
| Color | Superior |
| Flooring Type | WPC |
| Plank size | 9 inches wide × 60 inches long |
| Thickness | 8mm |
| Wear layer | 20 mil |
| Edge profile | Pillow Pressed Bevel |
| Locking system | Unilin Uniclic |
| Underlayment | 1mm IXPE |
| SF per carton | 26.18 sq ft |
| Installation grade | Above, On, Below grade |
| Waterproof | Yes — 100% |
| Warranty | Lifetime Residential / 15 Year Commercial |
| Certifications | FloorScore |



