Shasta Medium Brown Waterproof WPC | Paradigm Flooring
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For Contractors & Trade
Why Buy From Us?
Quick Answer
What is Shasta?
Shasta is a rigid, wood-look WPC floor in a warm greyed brown shade, with a thick, high-traffic wear layer for a simple, carefree finish.
Is it waterproof?
Yes — 100% waterproof. Everyday spills, pet accidents, and mop water won't swell, warp, or delaminate the planks when wiped up promptly; standing water should still be cleaned up quickly. Not approved for outdoor installation; test the subfloor for moisture before installing.
How durable is it, and what traffic can it take?
Shasta is protected by a 20 mil wear layer — about 0.51 mm — suited to heavy residential use and many light-commercial applications, delivering excellent protection against everyday scratches, scuffs, and abrasion. It sits at the thicker, harder-wearing end of the range.
Will it hold up to daily life?
Shasta's 20 mil wear layer and finish are rated for pet claws, chair legs, dragged furniture, and heavy daily traffic — the scratch resistance that matters in kitchens, entryways, and pet households where foot and paw traffic concentrates.
What does the plank surface look like?
Close up, the Shasta plank is smooth and orderly: long straight grain runs the board with occasional open cathedral figure, broken by fine surface checks and faint mineral streaking. Knots are small and sparse, so the surface stays quiet; the detail is in the grain lines and gentle board-to-board shading, not in bold character marks.
Quiet enough upstairs or in a condo?
There's no separate underlayment to buy and no pad to choose. Shasta's factory-attached 1mm IXPE acoustic pad comes bonded to every plank and dampens footfall noise throughout the home — one less material decision and one less install step.
Is it safe for indoor air?
Yes — Shasta carries FloorScore certification, independently tested for low chemical emissions. That matters most for households with allergies, asthma, or young children.
Will this color work in my room?
Under soft midday daylight Shasta stays even and undramatic; the taupe undertone keeps the brown from warming too far, so the color reads the same morning to afternoon rather than shifting. That steadiness is the point: Shasta is a neutral you can build any palette on, warm cream or cool charcoal alike. In lower light it reads a touch greyer, which only makes it calmer.
Price & availability?
This floor is a special-order item, ordered as needed. Contact us at (408) 753-3220 by call or text for the current lead time and a quote. We offer nationwide shipping, Bay Area delivery, or showroom pickup. Verified contractors, designers, and architects receive trade pricing. Reach out anytime with questions about your project.
Overview
Shasta is a warm greyed brown with a soft taupe undertone, a quieter read than the amber-heavy browns in the range. Long straight grain passages and open cathedral figure give it a calm, orderly surface, with only sparse small knots and a few hairline fissures for texture. That restraint makes Shasta easy to live with in a transitional living room, where it recedes and lets the furniture lead. In wide planks under soft daylight the taupe cast keeps it neutral against both warm and cool decor. The wood-look layer sits over a waterproof rigid core, steady underfoot and unbothered by everyday spills.
A calm greyed taupe-brown with quiet straight grain, the floor that lets the room lead.
Specifications
| SKU | PI20003 |
|---|---|
| Brand | Paradigm Flooring |
| Collection | Paradigm Insignia 20MIL |
| Color | Shasta |
| Flooring Type | WPC |
| Plank size | 9 inches wide × 60 inches long |
| Thickness | 8mm |
| Wear layer | 20 mil |
| Edge profile | Pillow Pressed Bevel |
| Locking system | Unilin Uniclic |
| Underlayment | 1mm IXPE |
| SF per carton | 26.18 sq ft |
| Installation grade | Above, On, Below grade |
| Waterproof | Yes — 100% |
| Warranty | Lifetime Residential / 15 Year Commercial |
| Certifications | FloorScore |



