Shasta Medium Brown Waterproof WPC | Paradigm Flooring

Warm-toned waterproof flooring in warm greyed brown with a soft taupe undertone. Shasta from Paradigm Flooring — 8mm, 20 mil wear.
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Serving the Bay Area Since 2003Thousands of projects completed. Retail-only since 2014
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Paradigm Flooring Brand
Paradigm Insignia 20MIL Collection
Medium Brown Color Tone
8mm+ Thickness
Yes Water Resistant
20 mil Wear Layer

Quick Answer

What is Shasta?

Shasta is a rigid, wood-look WPC floor in a warm greyed brown shade, with a thick, high-traffic wear layer for a simple, carefree finish.

Is it waterproof?

Yes — 100% waterproof. Everyday spills, pet accidents, and mop water won't swell, warp, or delaminate the planks when wiped up promptly; standing water should still be cleaned up quickly. Not approved for outdoor installation; test the subfloor for moisture before installing.

How durable is it, and what traffic can it take?

Shasta is protected by a 20 mil wear layer — about 0.51 mm — suited to heavy residential use and many light-commercial applications, delivering excellent protection against everyday scratches, scuffs, and abrasion. It sits at the thicker, harder-wearing end of the range.

Will it hold up to daily life?

Shasta's 20 mil wear layer and finish are rated for pet claws, chair legs, dragged furniture, and heavy daily traffic — the scratch resistance that matters in kitchens, entryways, and pet households where foot and paw traffic concentrates.

What does the plank surface look like?

Close up, the Shasta plank is smooth and orderly: long straight grain runs the board with occasional open cathedral figure, broken by fine surface checks and faint mineral streaking. Knots are small and sparse, so the surface stays quiet; the detail is in the grain lines and gentle board-to-board shading, not in bold character marks.

Quiet enough upstairs or in a condo?

There's no separate underlayment to buy and no pad to choose. Shasta's factory-attached 1mm IXPE acoustic pad comes bonded to every plank and dampens footfall noise throughout the home — one less material decision and one less install step.

Is it safe for indoor air?

Yes — Shasta carries FloorScore certification, independently tested for low chemical emissions. That matters most for households with allergies, asthma, or young children.

Will this color work in my room?

Under soft midday daylight Shasta stays even and undramatic; the taupe undertone keeps the brown from warming too far, so the color reads the same morning to afternoon rather than shifting. That steadiness is the point: Shasta is a neutral you can build any palette on, warm cream or cool charcoal alike. In lower light it reads a touch greyer, which only makes it calmer.

Price & availability?

This floor is a special-order item, ordered as needed. Contact us at (408) 753-3220 by call or text for the current lead time and a quote. We offer nationwide shipping, Bay Area delivery, or showroom pickup. Verified contractors, designers, and architects receive trade pricing. Reach out anytime with questions about your project.

Overview

Shasta is a warm greyed brown with a soft taupe undertone, a quieter read than the amber-heavy browns in the range. Long straight grain passages and open cathedral figure give it a calm, orderly surface, with only sparse small knots and a few hairline fissures for texture. That restraint makes Shasta easy to live with in a transitional living room, where it recedes and lets the furniture lead. In wide planks under soft daylight the taupe cast keeps it neutral against both warm and cool decor. The wood-look layer sits over a waterproof rigid core, steady underfoot and unbothered by everyday spills.

A calm greyed taupe-brown with quiet straight grain, the floor that lets the room lead.

Specifications

SKU PI20003
Brand Paradigm Flooring
Collection Paradigm Insignia 20MIL
Color Shasta
Flooring Type WPC
Plank size 9 inches wide × 60 inches long
Thickness 8mm
Wear layer 20 mil
Edge profile Pillow Pressed Bevel
Locking system Unilin Uniclic
Underlayment 1mm IXPE
SF per carton 26.18 sq ft
Installation grade Above, On, Below grade
Waterproof Yes — 100%
Warranty Lifetime Residential / 15 Year Commercial
Certifications FloorScore

Installation, Care & Warranty

Frequently asked questions

What does it look like installed in a real room?
In its room shot Shasta runs beneath a charcoal leather sofa and a black coffee table in a modern transitional living room, with built-in shelving and a large window behind. Against cream walls and soft greige trim, the greyed-brown floor bridges the warm walls and the cool furniture without taking sides. Framed art and stacked books keep the scene relaxed, and the quiet floor lets those darker pieces read as the room's anchors.
Will it match my cabinets?
Shasta and greige are natural partners; the floor's taupe undertone echoes a greige cabinet or trim so the two share a temperature. It is equally safe with white or off-white cabinetry, where the greyed brown adds warmth without going orange. This is the floor to choose when you want cabinets, not the floor, to be the decision.
How does this color read in a windowless basement?
Shasta suits a basement precisely because it is calm. In low or windowless light the greyed taupe-brown does not turn muddy the way a redder brown can; it just reads a shade cooler. Warm bulbs nudge it back toward brown, cool ones lean it greige. There is little bold grain to fight the artificial light, so the floor stays even wall to wall.
Does this floor work with indoor plants?
Yes. Shasta's greyed, taupe-leaning brown is an easy backdrop for greenery, flattering both deep green leaves and silvery foliage without clashing. The plank is FloorScore certified for low indoor emissions, which matters in a living room you actually use. As always, keep water from sitting under the pots.

Explore More Colors in the Paradigm Flooring

SS

Written by
Sergey Stotskiy

Managing Partner, Kapriz Hardwood Floors · Licensed California C-15 Flooring Contractor #875369 (active since 2006) · Established 2003